Pigeon

Pigeon provides innovative products for healthy growth and happiness. Since their establishment more than fifty years they’ve been developing pregnancy, baby care, and maternity products. they always work to make them easy to use, so that pregnant women, new parents, and their families can enjoy the experience as much as possible. With an expert understanding of these needs and dedication to progress, they’re always at your service.

Deliverables –
Being an industry leader in mother and baby care products, Pigeon intended to expand their horizon to a larger audience and chose to go online to showcase its products and research & development. Digital Impressions were on board with Pigeon to design and develop an information website that is easy to navigate and justifies the brand value. Digital Impressions catered to designing, developing, hosting, and maintaining the website.

Website Design –
The website is designed to showcase the Pigeon product range with a detailed description. Pigeon has a longstanding brand value and a strong R&D division in place. The website is content rich but our team of website designers has designed the layout to facilitate easy reading with images vectors etc.

“If you can’t explain it simply, you don’t understand it well enough.”- Albert Einstein

Technology Platform –
Our team of experts has developed a responsive website on the WordPress platform for easy updates and regular content uploads.

Website Development –

The website opens to a full-width banner slider with Pigeon’s product range such as maternity care and baby care products. The home page is fairly simple to understand and navigate. The page encompasses categories for mother, baby, new, and R&D. The navigation bar is classified systematically covering the entire Pigeon product range. The product catalogs could be browsed from the home page. The layout is kept simple to enable a clutter-free experience for the visitor. Each product category is displayed with a call to action “browse” enabling the visitor to understand the product range. Pigeon has a presence in more than 250 stores in over 50 cities. The store locator is designed to provide location information to its website visitors.

The products can be bought online through Amazon, Paytm, Firstcry, and Flipkart eCommerce websites. To facilitate the customers to make an informed choice, the product description page is designed legibly with a brief on the product category and products under each with a brief is designed. Lastly, a dedicated Q&A page is designed to address common user concerns and enhance the brand’s faith.