Needledust 2.0

Ecommerce

Needledust 2.0

Fashion & Lifestyle

Your dressing style portrays your personality and an outfit is incomplete without the beautiful wear of footwear. As it is impossible to look picture-perfect without a beautiful pair of footwear.

When it comes to girls, they always want something that is good enough and will make them look amazing. To help feminism here, the brand “Needledust” comes into play. Needledust offers a curated selection of elegant products including leather Juttis, mules, and sandals. This brand is in tandem with ethnic as well as modern artistry. The thing that makes this brand stand out is the vibrant colors of the juttis and handcraftsmanship. One of India’s finest artisans made these luxury leather Juttis with NEEDLEDUST. These artists draw on the history of the trade and are proud to carry traditional craftsmanship forward in today’s designs.

In a span of a few years, Needledust being an indigenous brand has made a foray into the international market too. It has created a huge buzz in the Bollywood league, worn by the most sought-after fashion names and celebrities like Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Alia Bhatt, Kangana Ranaut, and many more. Recently, Needledust has also forayed into a menswear collection with the same unparalleled quality and craftsmanship as Needledust Juttis.

Having a sumptuous physical store in Saket, Gurgaon, Mumbai, and Chandigarh already, they sought to have an online presence to expand their horizon. And so they created a website, which Digital Impression helped to bring to life. From designing the website; giving a remarkable UI, developing for smooth sailing UX, and maintaining the website, Digital Impressions took complete care of the website. To highlight the elegance of the brand, the website opens with a parallax design with a mesmerizing banner. A different celebrity section has been added to showcase this brand’s pedigree and instill trust in people that the brand is reliable and authentic.

The website’s primary objective was to help people shop for products, so the development was done on Magento. One-step checkout pages have made online shopping easier than ever before. Shoppers know that Simplicity is the ultimate sophistication – and we make sure your visitors are able to shop easily and quickly. But as we know, Magento is intricate to handle, and susceptible to bugs attack, moreover, the brand needed more sales, so the site was shifted from Magento to Shopify, providing remarkable UX.

As we all know, it’s hard to retain than to attain, to keep the website in proper shape, maintenance plays an important role. Digital impressions rendered maintenance to the website, including changing banners at times, uploading new products, and warding off bugs, keeping the glitches at bay.

No website especially e-commerce can survive let alone thrive without digital marketing. It has become an axiom that digital marketing is indispensable when it comes to generating sales via websites. After a deep analysis of the stats about this brand, and brainstorming with the digital marketing team, Performance marketing was deemed as the best-suited model for the website. The marketing encompassed SEO, Paid marketing (SMM+SEM), Email marketing, and E-commerce management.

Read Needledust Case Study

Needledust 2.0 Ecommerce Website Preview

THE BRIEF | THE SOLUTION

Needledust offers a curated selection of Juttis made out of leather and Vegan Mules, thus exuding class and sturdiness at the same time. This brand is in tandem with ethnic as well modern artistry. The thing that makes this brand standout is the vibrant colors of the juttis & mules, and its handcraftsmanship.

Needledust was on Magento Platform. But, seeing the traction, and bonanza of the footfall on the website, the brand made a switch to Shopify, making it Needledust 2.o.

The project took about 8 weeks to complete.

The project was started and completed in March 2021.

We have Integrated few apps to optimize its functionality.

Wigzo

Wigzo is a conversations app to manage your live website, Messenger, Instagram and WhatsApp customer chats in one place. Miss no lead ever again! Details are mentioned below.

Making Marketing Automation Easy - Wigzo Automation Suite with web push notification, Email, SMS, and Facebook Messenger help to engage and retain web subscribers by sending them the right message at the right time.
Increased CTR - Wigzo is an advanced Machine Learning Algorithm that recommends products by tracking user behavior and products that might interest them to boost sales.
Browser Push Notifications - Wigzo is a browser push notifications, that targets every visitor who performed an activity on the website. Personalized notifications have now accounted for over 14% of revenue for an eCommerce store and more.

Advanced Cash on Delivery
Advanced Cash on Delivery is a free app developed by Shopify, giving you more control over how and when your customers can use Cash on Delivery as a payment method. Want Cash on Delivery available only in certain locations or for orders of a certain value? This app lets you quickly and easily set rules for both!

Order Lookup
Order Lookup adds an easy-to-use customer-facing portal to your Shopify storefront. This allows customers to enter their email address and order number, empowering them to access their order information, in real-time. Additionally, it includes any notes or tracking information you, the store owner, may have added.

Metafields Guru
Meta fields Guru helps you to create, update and delete meta fields for products (variants included), both smart and custom collections, customers, orders (draft orders included), blogs, pages and the shop directly from the admin panel of your Shopify store.

Multi-Currency Converter Hero
Allow customers to see prices in any currency on your store! Automatically show the customers currency for your store.

Automatic currency switcher
No coding
Instantly turn on or off
No developers needed!
The app works right away. Start automatically switching currencies right away. If you have any issues just let us know :)

Bulk Discount Code Generator
Bulk Discount Code Generator allows you to import large amounts of codes into Shopify discounts to save time and effort. You can have unique codes automatically generated or provide specific ones yourself.
We automatically filter out confusing characters to reduce support requests and, do not worry, our proprietary purifier also ensures no undesirable words end up in your generated codes. :)

Facebook, Google Shopping Feed
The social shop is a FREE Shopify app for Google Shopping and Facebook Shop product feeds. Sync and optimize your feeds to Google Shopping in 1 click. Simple, easy to use for all merchants!

Indian Logistics Services
This app will help you to manage order shipments, upload packages to the logistics service providers panel, print packing slips, and print GST invoices.

Infinite Product Options
You can easily configure the product options using the custom Product Options app. Offer more options to your buyers and sell more on your site. Product options app functions as a product customizer, product filter, bundle products and produce opportunities for upselling of your custom products.

Order Printer
Quickly print custom packing slips, invoices, labels, or receipts for all your orders. Print documents in bulk or one at a time depending on your needs.

Ultimate GDPR EU Cookie Banner
According to GDPR law, you must obtain consent from EU visitors in order to track any of their data in your store. With Ultimate GDPR EU Cookie Bar, it’s easy to request visitors’ consent to collect their personal data.

Performance Marketing, and Website Maintenance were the two post live services offered.

Performance Marketing

Changing of the banners.
Product Uploads.
Spotlight
Technical Fixes.

It was about 120 products.

Minimal, clean, Indian ethnic, easy to shop, international.

Bluedart

Yes

COD, Paypal, CC avenue

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Digital Impressions, put in their thought of placing that option on the product detail page accentuate the USP of the brand, and ultimately augment the sales.