Murgabi – A Digital Renaissance of Handcrafted Heritage
Murgabi, a family-run brand founded in 2024, celebrates India’s rich heritage of handcrafted textiles by blending traditional artistry with contemporary design. With a deep commitment to preserving indigenous weaving techniques, Murgabi offers an exquisite collection of jackets, shirts, and accessories crafted from heritage fabrics like Ikat, Kani, Vintage Phulkari, and Organic Cotton.
Digital Impressions collaborated with Murgabi to revamp its online presence, ensuring a seamless and visually compelling shopping experience. Our team enhanced the website’s UI/UX, optimized navigation for effortless product discovery, and integrated secure, PCI-compliant payment gateways. We also refined product categorization and filtering options, making it easier for customers to explore Murgabi’s curated collections. With a refined aesthetic and improved functionality, the revamped platform now effectively showcases Murgabi’s handcrafted apparel while driving engagement and conversions.