Libas

A young and free-spirited brand at heart, LIBAS is one of the leading ethnic fashion brands in India. With their target audience being the youth, vibrant colours and designs by LIBAS appeal to the fashion-minded urban woman.

For their requirements, an e-commerce website was needed that symbolised the ethos of the brand, staying true to the colours that have made the brand a force to be reckoned with in the fashion industry.

Website design – Using bright colour-blocking and layout sequences, the website kept the product info & cart static as the user scrolled. This helped in having an uninterrupted viewing experience for shopping.

Website development – Utilising the best available tool for e-commerce, our team used Magento and made it SEO and mobile friendly for easy browsing. For easy description, the website also has fullscreen lifestyle video banners explaining the spirit of LIBAS.

Brand marketing – Not stopping at just the website, we took up the brand marketing strategy for LIBAS, with Search Engine Optimisation, Social Media Marketing and Blogs aimed at increasing sales.