Label Ritu Kumar

Label, Ritu Kumar are proud to patron symbols of India’s contemporary cultural energy. In the rapidly evolving culture, the current generation of young women experience increasing number of influences. Label, Ritu Kumar is a designer brand for young urban India. The look is sophisticated and carefully crafted. The process is collaborative as well as individualistic.

Deliverables
The brand wanted to increase their outreach and chose to go online to scale up the audience reach. Digital Impressions designed a flawless and a well structured website in manner to enable easy navigation through the website creating a grand shopping experience for the visitors. The design of the homepage is attractive yet impeccable facilitating the visitor to shop at sight and ease. The products are displayed in a way to enable a clutter free shopping experience. The designer’s collections are displayed with bold and colorful images, which is sure to allure a visitor at first sight.

Digital Impressions developed an Accelerated Mobile Pages (AMP) website on a Magento platform to enable super fast loading of the website and thereby enhancing the user experience. Magento is integrated with WordPress which makes it facile for feeding in blogs, feeds etc.