FRONTIER RAAS

The Frontier Raas brand is a global, luxury company with a traditional clothing line. It started in 1954 and stands for creativity by combining the name “frontier” which always looks ahead with “Raas” which means aesthetics. The brand has an exclusivity that is derived from Indian art and tradition while still also incorporating modern views to make its designs authentic and luxurious.
Frontier Raas is a traditional yet contemporary brand that represents Indian traditions by offering heritage craftsmanship through its exquisite collection of ethnic wear. And when we talk about ethnicity, Indian sarees always stay on top, there are many different styles to drape a saree and each of them represents a different culture, thus saree is a piece of cloth that unite Indian women and also can depict the Indian motto of “unity in diversity.
As India is a country with customs and festivities, Frontier Raas has taken the initiative to launch a delightful collection on every occasion. All of the designs are handmade by local artisans with a background in embroidery and customized to represent the color, philosophies, and culture of India. Each outfit creates memories for its customers on different occasions.