Fablestreet

Fable Street is a premium Indian brand for the working woman. The brand curates premium work wear at valuable price point. Fable Street envisions to solve all the problems faced by the modern professional woman, who are conscious about quality & fit and is looking to create a wardrobe with effortless ease. Fable street is a one stop shop for women formal wear.

Deliverable
Fable Street encompass a collection of a sophisticated formal wear for present day Indian working woman. The brand intended to increase their customer base and showcase their brand to a larger audience and chose to go big and online. Digital Impressions designed, developed, hosted and is maintaining the website for Fable Street.

Services – Website Design & Development
Platform –
Developed in Magento, the website is accessible around mobile and desktop thereby creating a impeccable user interface.

Website Structure –
The website is structured in a way to make it elegant and easy to navigate. Each structure is discussed in brief below,

Fable Street takes pride about their philosophy, FS-FIT technology and Business Model. The page is beautifully designed with a story earmarking a story each for photos of women in varied spheres of life. There is a explore Fable Street slider to enable visitor to browse through the collections while reading the brand story & philosophy!

Home Page –
The brand’s exquisite collection was displayed on their branding page by our team of expert web developers. A bespoke parallax display and layering concept was incorporated in the website which scaled up the visual appearance. Flawless website was developed enabling a fluidic maneuvering through the pages of the website.

The elegance of the page defines the attitude of the brand. The website opens to a full width banner slider of products, displayed with impressive product photos and quirky text in line with the product.

The home page is designed so exhaustively covering every element defining the brand. The brand believes in inspiring working women and redefining the work wear concept. Banner images of these elements with a call to action is designed, enabling the visitors to explore the collections.

A slider of what customers think of their designs and quality is presented with a short video and a brief response. The home page also includes banner image providing a “gifting” option for the visitors with a call to action button. Fable Street is very pompous of their business model and the FS-Fit technology and their work process, a snippet of these elements are presented in a banner image in the homepage.

Designer Edit Page –
Designer Edit is a special edition collaboration with a renowned fashion designer and designers of Fable Street. The collection entails sustainable fabric and the work front designs creates an opulent & exotic feeling. Fable Street vouch to create designs for every type of women. The limited collections are categorised in accordance to the best adjective describing the women. A banner image is designed to display the collection snippet and a call to action “explore” button.

The chosen collection opens to a video representing the brand style and color tone. The page entails a brief on the designer and inspiration for the collection. The product is displayed with “shop now” button enabling the visitors to explore and shop simultaneously.

Custom Looks –
An added feature of “ tailored fit” enables the customers to choose the perfect fit clothing. The feature provides the customer an option to provide three body measurements details and promises to custom make the apparel in accordance to them. The process is explained in the pop up page, displayed when Tailored fit section is chosen. For further queries the visitor could email or contact them with details provided. Alternatively the “Tailored” option is a part of the sizing metric, which is a detailed sizing guide pop up. The detailing of the guide is impeccable, options such as “body type”, “brand that fits” and “height”. There is also an option where the visitor can choose to get a call from FS for guidance in body measurements.

Gift card Page –
Fable Street provides an opportunity for its customers to gift a tailor fit apparel to their loved ones through the FS gift ca offer gifts from Rs. 2000-7000 and a personalized message. The message can be sent through the Gift card page in the text boxes.

Looks Page –
To enhance the visitor experience a Look book with top designs picked by FS stylists, each themed differently are listed in this page.

Product Listing Page –
The brand has exhaustive collections for making women work wear an interesting genre of fashion. The collections are explicitly categorized based on the apparel type desired. Each type is further classified in accordance to the type of fabric, colors, season and such other options. The apparel type chosen will be displayed in an array in the product list page. The mouse hover enables the visitor to have a quick view of the product and add to wish list. The quick view displays the details and tariff of the product chosen, along with an option to add to wish list.

Product recommendations are displayed, intended to ignite the customer’s mind to glance through the product listed and continue shopping!

Shopping cart –
The page validates the chosen product by giving a product summary and provides an option for applying discount code if any, and then proceed to checkout. The page also displays the products customers bought. Text boxes for coupon code and gift card code is designed at this page.

Checkout Page –
The checkout is a one step process, creating a clutter free experience for the shoppers. The checkout page entails Shipping address information, Payment method, Item Information and order review. Facebook and Google+ are integrated in the website, enabling the customers login through the platforms.

Cash on Delivery Verification (COD) –
Our team developed a COD verification system to filter out spam/fake orders.

Integrations –
PayU, Paytm and CCAvenue, Payment gateways were integrated on the website, enabling secure transactions.
Logistics platform “Delhivery” was integrated for their logistic needs.

Maintenance –
Creating a website is not a stand-alone process. We at Digital Impressions believe not just a good design elevates the brand and allures visitors, but assuring the website is fresh and dynamic is pivotal too. Digital Impressions has a strong content management system in place which enables a regular improvement resulting in a glitch-free daily operation, we periodically keep our clients’ websites at peak performance.