Ash Amaira is a high-end fashion brand known for its scarves, accessories, fashion jewellery, shoes and bags. Its collection is a timeless melange of antique, vintage and modern elements. Ash Amaira has its flagship stores at the Iconic Grand Hyatt Dubai, Taj Mahal Palace Mumbai, DLF Emporio Mall and the prestigious Khan Market in New Delhi. Global superstars such as Paris Hilton, Aishwarya Rai Bachchan, lady Gaga and Megan Fox have all adorned Ash Amaira shoes, scarves, handbags, and accessories.

Completely designed and developed by Digital Impressions, the website home page has a very modern feel and exudes luxury with parallax scrolling and opening up to a full-screen video. The UI is very user friendly especially the product page with a sticky content and add to cart section making the experience easy and smooth. They offer a range of high-end accessories worn by many celebrities around the world. The website allows up to nine currency conversions.

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