“In this blog, we will discover the subtle differences between the two and help you understand both concepts more closely. Beginning with a brief overview of both marketing practices, we will dig deeper and show you how you can leverage these practices to your advantage.“

How are they defined  & what’s the difference between them? 

Remarketing & retargeting – both are essential for digital marketing but how are the essential on their own and how they are functional for various eCommerce platform is well explained below :

What is Remarketing?

Remarketing is a method of advertising to customers that have previously contacted the business. Typically, the business sends emails to these past customers with the hope of converting them back into buyers. Remarketing is the act of reconnecting with your past and current customers by sending emails. This is done by identifying them as prospects in the process of intent to purchase and providing announcements on products relevant to their interests.

What is retargeting?

Retargeting is the practice of targeting users who have interacted with your website in the past. With retargeting, customer-business interaction is not limited to a one-time engagement, and the location of remarketing display ads is not limited to your website alone. As users leave your site, you can show them targeted display ads on third-party websites like Google Display Network and Facebook. The beauty of retargeting lies in helping you reach out to your users on other platforms long after they have left your website and stopped interacting with your brand.

What is the difference between Remarketing and Retargeting?

Primary medium: Retargeting targets display advertisements as the primary medium, whereas remarketing targets email as the key platform for advertising.

Objective: The goal of both retargeting and remarketing is to generate sales. The more immediate goal of retargeting is scaling website traffic and building brand awareness by redirecting past users to a website through retargeted display ads.

Remarketing re-engages past customers through strategic emails with the sole motive of generating sales.

Cost: Remarketing display ads cost money while remarketing email campaigns can be executed without incurred costs. Unless you automate your email campaigns, google remarketing proves to be highly cost-effective when compared to retargeting.

Why is retargeting important?

It doesnt matter where past users who have previously interacted with your website may be, retargeting allows you to remind them of your unique products and services through well-curated display ads. They could be browsing the internet, scrolling through social media, watching a video. As long as they’re online, you can reach them through retargeting ads.

This helps one create a relevant experience for your users in advertising. All you have to do is create a remarketing audience group of your past users based on their unique traits and behavior and show them relevant remarketing ads strategically. Retargeting allows you to increase the scope for conversions as it enables you to show your ads to users who have indicated that they’re interested in your brand.

Why is remarketing important?

Through remarketing email campaigns, you can steer audience action towards meeting a particular conversion goal. More specifically: it helps users finalize a purchase despite any moment of prior indecision they may have had. Through discount announcement emails, you can notify users of existing discounts on your website. This may trigger those users to make a purchase who were previously limited by their budget constraints. By sending out timely cart abandonment emails, you can remind a user of the products of their interest and spearhead an online purchase. This is a potent tool, It encourages users who may not have completed a transaction due to various reasons such as poor internet connectivity, lack of money in the present, etc., to make a purchase.

How effective is retargeting?

A Regarting case study shows that only 2% of website visitors convert during their first visit to a website. This means that first-time website visitors do not conclusively make a purchase.You may not achieve your conversion goals the first time a user visits your website. This is where retargeting comes in to save the day. Retargeting allows you to drive audiences back to their website and into their landing page, thus increasing the conversion scope.

While a target customer may not convert right away, the repeated ad displays will help build a sense of brand identification, encouraging you to make a purchase eventually.

How effective is remarketing?

According to a case study, 81% of customers are more likely to make additional purchases due to targeted emails. Both these studies attest to the potential and effectiveness of remarketing services and its importance for businesses.

Remarketing vs Retargeting: What is better for your business?

Launch a search retargeting campaign: You are attracting site traffic but not triggering enough conversions. You want to build brand awareness and acquaint people with your brand. You want to convert people who have interacted with your website into buying customers. You want to nurture potential customers who are in the early stages of the buying cycle by keeping your brand identity fresh in their minds. Run retargeting Facebook ads or a search retargeting ad through Google if your requirements fall within the above-listed criteria.

Launch a remarketing campaign on the following conditions:

You don’t have a budget for advertisements to attract new customers. You have an active email list of current and past customers. This remarketing is going to attract past customers.

Conclusion

In this blog, we have covered the A-Z of retargeting and remarketing in digital marketing. From uncovering what they are to discussing their importance, effectiveness, and the approach you should take for your business – we have covered the topic exhaustively in this blog. While retargeting and remarketing are not identical to each other, they do go hand in hand. Implement both practices in your online marketing strategizing to make the best of both.If you’re looking for retargeting or remarketing services, don’t hesitate to reach out. Digital Impressions is one of the leading SEO and digital marketing agency that specializes in these services and deliver consistent results.Take a look at our case studies and website for further information.