WAYS TO IMPROVE CUSTOMER CONVERSION RATE ON YOUR WEBSITES

Consumers are the most important asset for any company, so retailers and other companies must keep them happy so that they keep coming back for more products and services. Having a great online presence for your business is the best way to increase the number of leads you receive.
Many businesses are online and they need to create conversion rates. Increasing your conversion rate is important because it can lead to a higher sales volume, as having a good conversion rate is the foundation of high sales volume. The average conversion rate is 2.35% and any business that wants to stand out should do everything in its power.
One of the research projects revealed that 70% of consumers research a business online before buying their products and services.
There are many ways to improve your conversion rate, some of them are as follows:

1. ENGAGING WEBSITE DESIGN

The most important thing for attracting customers to your website is website engagement. You should use a user-friendly design, which will make it easy for visitors to navigate your site. if you make it too hard to navigate and making the homepage that can hurt the eye of the visitor can make you have a hard time getting potential customers Getting help from a professional web designing company and custom web designers is beneficial, as a good website can increase customer recognition and loyalty.

Some of the ways for making engaging websites are as follows:

Know your leads

You should collect information during the signup process to provide a tailored service for your leads. This gives you great data to enrich your leads and makes them feel like you care about their needs, this can also help the brand.

Offer recommended content, products, and services.
Inexpensive and easy-to-implement pop-ups that can improve your conversion rates.

Add live chat-

Websites can sometimes offer live chat or help through WhatsApp to solve customers’ issues and queries. This satisfies the customer and builds engagement with them, which may lead to spending more time on the website.

2. Optimization for phones

Websites that are optimized for mobile usage attract more traffic than websites that are optimized for desktop usage. Taking help from a professional website designing company that provides Web designing and website maintenance services can help you optimize your website and get recognized more by your customers. Some benefits from mobile optimized websites are as follows:
. Mobile optimized websites show higher search results.
. Websites which are operated through mobile phones collect more traffic.
. It becomes easier to navigate a website by mobile phone than a desktop.
. Mobile friendly websites are more user friendly, thus helping in increasing user experience.

3. PAGE SPEED

As it is already mentioned that above-70% of people search online about the product and services they want to buy, for a good website along with a good web page speed is a must. Research showed that about 40% of the people abandon sites that take more than 3-4 seconds to load on mobile phones, which means a delay in page responsiveness can result in a reduction rate. Faster page speed helps in website engagement hence leading to brand recognition.

4.CREATE FOMO

Fear of missing out (FOMO) is a powerful psychological incentive. You can create FOMO by using limited-time offers, or social proof.

. An on-page customer counter – show how many others have bought your product or service. Customers love to know how popular a product is, and this can encourage them to buy. Place the counter on landing pages and product pages.
Ask customers for testimonials. People are 270% more likely to purchase a product with 5 reviews than a product with no reviews. This can persuade the consumers to visit the site to make purchases, hence increasing the customer conversion rate

5. ENGAGING CONTENT

Boring content will send your prospects running to the closest competitor they can find. Learn as much as you can about your audience as this will help you know how to write content that speaks to them. Good content will help your audience to better understand your product and services. Content marketing helps in retaining, engaging, and attracting your audience. This helps in brand recognition and increases brand awareness thus helping in search ratio and conversion ratio.
Whether you write it on your own or pay a professional web designing company engaging content should have:

Be clear and conscience content
Content should be ethical and professional
Create a sense of urgency
Clear CTAs need to be present that specify the next steps the user should make
Create engaging content to keep your customers on your website longer.

Here are some marketing tactics to increase your conversion rate:

1. EMAIL MARKETING

Email marketing will help you attract leads, build stronger connections to your brand, and entice them to take action. It’s what helps brands keep in touch with their customers. It can remind a customer to come back and adds a sense of urgency with an attractive offer or deal. Emails are a common way that companies send last-minute changes and reminders to consumers as they shop.
The other motive of email marketing is customer feedback to know if they are satisfied. If they are satisfied, they will be more likely to return. It also helps with customer “word-of-mouth” advertising in which consumers are more likely to recommend your brand to their friends and family which is effective in increasing conversions.

2. VIDEO MARKETING

Videos are a must while going through the website homepage; video banners and pop-up advertisements about the products and services along with offers are a great way to engage your consumers on your website. A study revealed that 66% of people would rather watch a video than read text to find out more about your product and services available on your website. Videos are better at engaging your customers with the interactivity of 360-degree videos. Video advertisements are a great addition to the marketing strategy, providing consumers with visual cues to use or handle a product or service.

3. SOCIAL MEDIA INTERACTION

Presently, social media presence plays a crucial role in society. However, your social media success depends on your good strategic choice of channels and organic and your paid tactics. Many professional website designing companies provide paid website maintenance and website engagement services. Social Media ads provide many opportunities for targeting and displaying ads to audiences based on the desired outcome. Increasingly, brands are collaborating with influencer marketing to leverage their expertise in marketing trends. Some of them are as follows :

Instagram –Instagram is a perfect platform to target millennials or Gen z people.
Facebook- Facebook is more varied in terms of interest and demographic, 78% of people aged between 35- and 50 are more engaged on this platform. Apart from these two platforms, Twitter is also a great source for social media marketing. And in recent days have brought in new social media platforms such as TIK-TOK, Houseparty, steemit, and many more.