Ecommerce Marketing Best Practices

“E-commerce marketing” is a practice of driving traffic, converting that traffic into paying customers, and retaining those customers post-purchase by using promotional tactics”

1. Test Social Media Ads

Make your social media posts and videos tailored to the interests of your audience, and experiment to see what works best. Facebook has 1.18 billion daily active users, so it’s a good starting point for marketing your business.

2. Collect email addresses & stay in touch

Recent data shows that three-quarters of companies agree email marketing offers “excellent” to “good” ROI. Collecting email addresses on your site and giving visitors a reason to return, you can use techniques like offers and discounts to help your ROI.

3. Use personalization to tailor offers / messaging

Personalized experiences help shoppers feel like they are receiving the information specifically for them. If 74% of shoppers get frustrated with irrelevant offers, ads, and promotions on websites, then implementing personalized product suggestions will be crucial in your customer experience strategy.

4. Get feedback via surveys

Gathering feedback from your audience is the best way to keep on top of what they want. Use online surveys to ask them about things such as your products, marketing, and customer service.

5. Choose eCommerce software that helps you meet your goal

Gathering feedback from your audience is the best way to keep on top of what they want. Use online surveys to ask them about things such as your products, marketing, and customer service.

a. Themes & customization abilities – You should be able to customize ready-made themes that allow you to personalize and add company branding.
b. Domain name customization – Make sure you can get a custom domain name and URL.
c. Expert 24/7 support – Take the time to explore the platform’s service in detail. If an emergency crops up down the road, you want to be sure you’ll have fast, reliable support at a moment’s notice.
d. Flexible Payment option – Customers want to pay in a variety of ways today — from credit cards to digital wallets and beyond. Look for an eCommerce software solution that is flexible enough to support many different secure payment options.
e. Multiple language abilities – Your customers may be coming from all over the world, so you need to be able to speak their language. It’s a good idea to work with a tool that supports many different languages.

6. Keep best practices for your website

Select and customize a mobile-friendly theme.
Statistics shows that more than half (57%) of web traffic now comes from mobile devices like smartphones and tablets — which means it’s essential to use a mobile-friendly theme when building your eCommerce website.

• Optimize for the web :

Web optimization encompasses a wide range of strategies and tactics that help convert more site visitors into customers, but let’s focus on two in particular:Write enticing product descriptions. Use persuasive copywriting triggers to make your product descriptions sell. That means tapping into psychological tactics like fear of missing out, reciprocity, exclusivity, and more — all of which encourage site visitors to buy.

Add beautiful product images. When it comes to marketing, visuals are extremely important — especially for online buyers who can’t see or touch products before making a purchase. Along with static product images, add context by incorporating images of models using the product and videos that give customers a 360-degree view.

• Create a stellar customer experience :

  

  • Add a FAQ page  – Answering frequently asked questions on your eCommerce website helps potential customers quickly and easily find the information they need to complete a purchase.
  • Reduce image sizes for quick load times –  Data shows more than half of website visitors expect a page to load in less than two seconds. At more than three seconds, they leave the page (and aren’t likely to return.) Reduce the size of your on-site images so it loads quickly.
  • Leverage user-generated content – Including the generated content on your eCommerce site means adding elements of social proof — which can improve the overall buying experience for customers.