Best eCommerce Marketing Automation Ideas

Marketing for eCommerce sites may still involve tasks like maintaining and monitoring websites, but thanks to automation, human resources will be free to focus on larger tasks. The compliance and audit aspects of marketing are huge obligations for small businesses to maintain. Automating these tasks can make a big difference, considering the complexity, technology advancements, and manpower that eCommerce entrepreneurs need to efficiently operate.

Important things for marketing automation platform

01: Ease of use

Look for software that automates eCommerce marketing activities that you would’ve done yourself. The best automation tools today require a matter of minutes to set up and train, and can do the job just as well on their own afterwards.

02: Personalization

To match your plan you need software that can be personalized and tailored to the business moves which is automated eCommerce Marketing. Use the first name in an email to address your subscribers, creating a more personal tone. For example what should happen if a customer watches the video, lands on one page of your site, etc

03: Integration with third-party software

When selecting an eCommerce software, the degree to which you can customize the tool and add third-party plug-ins and software are good indicators of how well your needs will be met. Find out if it is easy to use when connecting it with other systems as your own website dashboard. It will ensure that you won’t encounter any freezing issues or are unable to do anything because of unsynchronized add-ons.

Creating and managing landing pages

01: Pre-built templates

Rather than having to come up with the perfect design by yourself, you can use a pre-built eCommerce website template to save time. These templates allow you to have a brand new website up and running in a short time. Some templates are well established and very popular. You can also customize the color scheme and logo of any template as long as you are happy in the end with the color scheme or modification you make.

02: Drag and Drop

Rather than using the standard marketing automation features, some software includes features that will come in handy, such as integration with email marketing and drag-and-drop site builders. This way, you can create entire landing pages in a matter of minutes and test campaign screenshots as you go.

03: Product pages

Creating content is one of the important aspects most eCommerce sites focus on, but because they often have many thousands of products, managing it can be a challenging job. But with automation, you can make life a little easier. You just need to upload content descriptions, import catalogs, add better photos and do all this automatically – and in a way that allows you to keep everything looking clean!

Email Marketing Automation

01: Catchy subject lines

Craft a subject line that is gripping. Use your email automation software to test different subject lines by sending them out and seeing which ones aren’t opened and which ones are acted upon.

02: Open rate

Use your software to keep track of how many people opened your campaign emails, i.e. your open rate. If 15-25% of your marketing emails are opened, you’re on the right track. Your transactional email open rate should ideally be between 30-40%

03: Email lists

Customizing your email list for your business is essential for any company. Organic lists are great, but if you offer discounts, sales, and more to entice your customers onto the list, you will have better results. Use automation technology to target specific groups of people based on their buying statistics so they never miss the latest updates and conversations.

04: Email campaigns

Implement automation software to create sales campaigns that are easily manageable and timed. This method is a set of individual emails selling the same thing that is sent out over a period of time. Another purpose could be to send welcome emails for new subscribers into your email list, also called subscriber management.

 05: Nurturing Leads

With your eCommerce marketing in place, automated emails will be sent to those on the list. Providing incentives to sign up and valuable information, as well as maintaining a brand voice to ensure subscribers know when you send an email and who they’re getting it from all play a role in keeping your store top-of-mind among potential customers.

Automated workflows

01: Cart recovery and abandoned cart emails

In eCommerce marketing automation cart recovery, you can automatically trigger emails when a customer abandons their cart without paying. This will increase the number of sales, remind customers of the products they had picked and increase customer loyalty.

 02: Engage customers through automated emails

Workflows help to send out timely emails to engage with customers and encourage them to return to your site. Ideas for such emails include showing similar products based on browsing history and offering discounts upon return.

Detailed Analytics 

01: Abandoned cart and purchase history

Automation software has many functions which can help your eCommerce business run smoothly. One such function is calling customers to remind them of the items they hadn’t purchased in their cart and help bring up various products they might enjoy. It also remembers their purchase history, provides valuable information, and in the event of a problem it can fix the situation.

 02: Conversion rate

Automation software analytics will show you how much passing traffic was converted to leads and how many leads to sales. This is crucial to know how well your campaigns are performing.

03: ROI

With automation software customer satisfaction and success rates are improved, as well seem ROI. The software can improve your turnover due to the advances it provides like insight into where to improve rates and how to cut costs.

eCommerce businesses can delegate tasks to future-driven automation software to make customer interactions more meaningful and drive sales.